Small improvements in trial-to-paid conversion have massive revenue impact. A 3% to 6% improvement on 500 monthly signups is 15 additional customers every month.
Every user gets the same welcome sequence regardless of what they did, what plan they're on, or where they got stuck. A power user and a confused newbie get identical emails.
Day 1: welcome. Day 3: tips. Day 7: upgrade ask. This schedule ignores what actually happened. The user who activated everything on Day 1 doesn't need Day 3 tips.
You send emails and check open rates. But you never know: did this email actually help someone activate? Did it move them closer to paying? Opens don't tell you that.
Meisa receives the signup event and starts tracking behavior
Personalized based on signup source, plan, or any property you track
Did they complete the key action? Meisa checks automatically
Activated → power user tips. Not activated → gentle nudge with guide
Active users get upgrade offers. Inactive users get personal outreach
Result: 2.5x improvement in trial-to-paid conversion
Your first behavioral onboarding flow goes live in 15 minutes. Free for up to 500 contacts.