Use Case

Product-led growth means the product sells itself. Behavioral email makes sure users get far enough to see why.

PLG only works when users reach the aha moment. Meisa ensures every user gets the right guidance at the right time to discover your product's full value.

The Problem

The gap in product-led growth.

Self-serve doesn’t mean self-obvious

Users sign up expecting to figure it out. But your product isn’t as intuitive as you think. Without guidance, 70% leave before finding value.

Generic onboarding kills PLG

Sending the same email to a developer and a marketer doesn’t work. PLG users need guidance tailored to their use case and behavior.

The activation cliff

Most PLG products see a massive dropoff between signup and activation. The users who don’t activate in the first 48 hours rarely come back.

The Solution

How behavioral email powers PLG.

Behavior-based onboarding

Different users get different journeys based on what they actually do. Power users get advanced tips. Struggling users get step-by-step guidance.

Activation triggers

Detect when users haven’t completed key activation steps and nudge them with relevant, helpful emails before they abandon.

Usage-based upsells

When free users hit plan limits or discover premium features, trigger upgrade emails at the natural moment of desire.

Self-serve support emails

Before users think to contact support, send them help based on what they’re trying to do. Reduce support tickets, increase satisfaction.

Make your PLG motion actually work.

Behavioral email closes the gap between signup and aha moment. Free for up to 500 contacts.

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