Your analytics show who's not activating, who's dropping off, and who's ignoring your best features. Until now, you couldn't do anything about it without filing a ticket.
Trigger emails on actual product events: feature usage, activation milestones, inactivity signals. Not on static lists that are out of date by Tuesday.
See which users haven't completed onboarding and automatically nudge them. Turn your activation checklist into an email sequence.
Test different onboarding flows, try new trigger conditions, A/B test subject lines. All without writing code or waiting for a sprint.
Track how email touches influence activation, retention, and upgrade rates. Connect email performance to product metrics.
Turn your product usage data into behavioral email that actually moves activation numbers.