Involuntary churn from failed payments costs SaaS companies 20-40% of their total churn. Most of these customers want to keep paying — they just need a heads-up.
Failed payments often go unnoticed until the subscription lapses. By then, the customer has moved on. Each failed payment you don’t recover is a customer acquisition cost wasted.
Your team can’t manually email every failed payment. As you grow, the volume of failed payments grows with you. You need automation.
Your payment processor sends generic retry emails. They work, but a branded, personal email from YOUR product recovers 2-3x more.
The moment a payment fails, send a friendly, branded email. ‘Hey, your payment didn’t go through. Here’s how to update your card.’
Day 1: friendly heads-up. Day 3: reminder with context. Day 7: ‘We don’t want to lose you’ with clear action steps.
Coordinate email timing with payment retry attempts. Don’t email about a failed payment that already succeeded on retry.
If the subscription lapses, send a win-back sequence. ‘Your data is still here. Reactivate in 30 seconds.’
Automated dunning recovery that turns failed payments into retained revenue. Free for up to 500 contacts.