We built Meisa because we needed it.
Then we realized every SaaS team does.
We were building a SaaS product and watching trial users sign up, poke around for 20 minutes, and vanish forever. We knew exactly what email would save them. But we couldn't send it.
Our onboarding emails were hardcoded in the backend. Every change needed an engineering ticket. "Can we send a different email to users who haven't activated?" — that was a 2-week project. So the emails stayed the same, and the users kept leaving.
We looked at Customer.io. The pricing was steep for an early-stage team, and the onboarding took weeks. We tried Intercom — it was really a chat tool that happened to send email. HubSpot wanted us to buy an entire CRM suite.
We wanted something simple: send user events to an API, build email flows in a visual builder, and let the growth team iterate without writing code. Nothing like that existed at a price point that made sense.
So we built it. And now we're making it available to every SaaS team that's tired of losing trial users to silence.
What we believe.
Growth teams should own their email
If you know what email to send, you should be able to send it. Without a ticket. Without a meeting. Without waiting for the next sprint. The growth team closest to the numbers should control the tool that moves them.
Simplicity is a feature, not a limitation
Enterprise platforms have 200 features because they serve 200 different use cases. You have one: convert trial users into paying customers. A focused tool built for that single outcome will always outperform a bloated suite.
ROI in days, not quarters
If an email tool takes 3 weeks to onboard and 3 months to show results, something is wrong. You should see value on day one. We built Meisa so that your first behavioral flow goes live the same afternoon you sign up.
No enterprise contract required
We don't believe you should have to talk to sales, sign an annual contract, or attend a 6-session onboarding just to send better emails. Start free. Upgrade when you want. Cancel whenever. It's your decision.
Small team. Big conviction.
Meisa is built by a small, focused team of SaaS builders who have felt every pain point we're solving. We ship fast, we listen closely, and we build what matters.
Junaid Khalid
Founder
Previously built and scaled SaaS products at Ertiqah. Spent years watching trial users churn because the email tooling was either too primitive or too expensive. Built Meisa to fix the problem once and for all.
We're building this for teams exactly like yours.
Request early access and be part of shaping the product. We listen to every piece of feedback.