Churn is a slow fade, not a sudden event. Login frequency drops. Feature usage declines. They visit the billing page. By the time you notice, they've already decided to leave.
When a daily user becomes a weekly user, something changed. Meisa detects the pattern and triggers a check-in email before they forget about you.
They used to explore new features every week. Now they only use the basics. That's a sign they're not getting full value.
A user who visits the billing page 3 times in a week without changing anything is thinking about canceling. Reach them with a value reminder.
3 days without a login? 7 days? 14 days? Set your own thresholds and trigger re-engagement at exactly the right moment.
Recovers 15-25% of at-risk users before they churn
Set up churn prevention flows that run automatically. Free for up to 500 contacts.